The Trestle Systems Framework was developed using a cloud-based methodology similar to todays's industry leading technology providers. The framework provides a CRM (Customer Relationship Management) like user interface (UI) similar to CRM software for in-store media (digital or traditional) management.
The Trestle Systems cloud-based UI gives CPG manufacturers and ad agencies:
In-Store Campaign Media Module Framework
The cloud-based Trestle Systems UI for CPG manufacturers and ad agencies is called the Trestle Systems Campaign Manager. The Trestle Systems Campaign Manager uses a customizable dashboard to allow users to track budgets by purpose, media type and territory.
In-store Media like POP signs, Radio Adverts, Mobile Smartphones and traditional digital
The Trestle Systems framework uses Media Modules to provide in-store media to CPG manufacturers via the Cloud. The Media Module architecture gives retailers and media providers direct access to necessary logistics information from the CPGs media campaigns to effectively execute the in-store media program. Dashboards allow users to view digital media and POP sign campaign results side by side with reports, graphs, charts and custom dashboard components.
Dashboard components to track In-Store Media Campaign analytics
Retailers can also use the Trestle Systems Campaign Manager by using the in-store media promotion schedule manager to reduce the cost of logistics for in-store media programs like:
- 24x7 in-store inbound media campaign management
- Dashboards, Charts, Graphs, and Reports
- Access to POP Signs, Digital Displays, In-Store Radio
- Automated campaign workflow management
- Mobile eCoupon-to-Consumer in-store coupon management
Independent retailers can now provide enterprise caliber in-store media programs to CPG manufacturers via the Web without the infrastructure overhead and costs traditionally associated with faciliators of CPG brand media services. The Trestle Systems platform gives independent retailers the tools to let them collectively and seamlessly negotiate, create, distribute and manage in-store CPG media programs without the resource burden of working with third party media providers.
- Private Label POP Signs
- In-Store Coupons
- Meal Deal Recipe Programs
- Cross Product Promotions
- Contests and Sweepstakes
- Pump Toppers (Convenience Stores)
- Digital Displays
- In-Store Radio
- In-Store Mobile